As I will be pretty busy today with some sales meeting so I probably will not be able to enough research for a good post. And I guess Friday would be a good day for everyone to have a sip of tea and relax at the comfy sofa so here are some tidbits of the week that I would like to share with everyone. Great stuff.

This week’s subject will be Viral Marketing. Many blogs this week have been on to the topic as an book on it was launched and certain high profile bloggers have links on their blogs that link to the free e-book version of it called “The Word of Mouth Manual - Vol II” so for our first link of the day, why not lead you straight to a site with a link to download the book for free?

1. The Inside Word on Word-of-Mouth Marketing

Guy Kawasaki interviews Dave Balter on Word of Mouth. Get a copy of the free e-book from here as well.

http://blog.guykawasaki.com/2008/06/the-inside-word.html

2. The Viral Expansion Loop

As explanation of the viral expansion loop, how it is different from a viral marketing campaign and a brief on how to create a viral expansion loop.

http://www.startuphustle.com/2008/06/18/the-viral-expansion-loop/

3. Value or Viral?

Tony Wright talks about what is inherently important in a product or service. Will Viral trump Value? In my very honest opinion, there is no virality without value. You can put up 1,198,918 features or marketing gimmicks for your stuff that are viral but if people do not see value in it, it will not spread, heck even people that visit won’t use it.

So really, there is only value. Viral is not a choice. It happens to you, you do not happen to it. And the only way for it to happen is through value. Value => Viral.

http://www.tonywright.com/2008/value-or-viral/

4. Get Your Viral On

Another site that believes as I do.

The first thing to know is you don’t choose viral; viral chooses you.

He goes on to describe how to position your product :

1. Psychological Undercurrent
2. Social Value Proposition
3. Maneuverability

http://www.leveragingideas.com/2008/06/15/get-your-viral-marketing-on/